About Us
Our Story
Maeve & Co was built on a simple frustration: it had become too hard to find womenswear that felt considered, fit well, and lasted longer than a season. The high street was flooded with the same silhouettes in the same fabrics, and the alternatives felt out of reach. So we set out to do something quieter, and a little more honest.
We are a London-based womenswear brand operated by HE4L LTD, a private limited company registered in England & Wales under Company Number 16250783, with our registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. We are a fully UK-incorporated e-commerce business, built around one focus: delivering carefully chosen clothing directly to women across the United Kingdom.
Who We Are
HE4L LTD is a UK-registered e-commerce company specialising in women's fashion. Maeve & Co is our home for considered, modern womenswear — the pieces we believe deserve a place in your everyday wardrobe. Everything we do, from the pieces we curate to the way we package and ship them, is built around the customer at the other end of the order.
We are not a fast-fashion label. We are not a marketplace reselling whatever is trending. We are a small, focused team that takes the time to choose every product that carries the Maeve & Co name.
How We Source
Great clothing starts with great sourcing. We work with a network of trusted manufacturers and suppliers across the United Kingdom, Europe, and select partners around the world — chosen for their craftsmanship, their fabric quality, and the way they treat the people who make our pieces. We refuse to compromise on any of those three things.
Sourcing globally allows us to bring you natural fibres and considered blends — linen, cotton, silk, wool, and modern technical fabrics — at prices that feel fair. Every supplier we work with is vetted, every fabric is reviewed, and every piece is inspected before it reaches your door.
What We Stand For
Quality is non-negotiable. If a piece doesn't meet our standard, it doesn't make it into the collection. We would rather drop a product than put our name on something we wouldn't wear ourselves.
Customer satisfaction is the whole point. A purchase from Maeve & Co should feel like the start of a relationship, not the end of a transaction. If something isn't right, we want to know — and we will make it right. Our 30-day return window, complimentary UK shipping, and direct customer-care line are all built around that promise.
Transparency builds trust. We are a real company at a real address, with a real phone number and a real person on the other side of every email. Our company registration is public, our policies are clear, and our pricing is honest.
Our Promise
Every order placed with Maeve & Co comes with the same commitment from HE4L LTD:
- Pieces chosen for fabric, fit, and longevity — not trend cycles.
- Honest descriptions and accurate sizing on every product page.
- Complimentary tracked UK shipping on every order, no minimum spend.
- A straightforward 30-day return window if something doesn't work for you.
- A UK-based customer-care team that responds within 24 hours.
We are not the loudest brand in your inbox. We won't try to be. We would rather earn your trust one well-made piece at a time.
Get in Touch
We genuinely love hearing from our customers — about pieces you love, fit feedback, things we could do better, or just to say hello.
Email: support@maeveand.co
Phone: +44 7366 101296
Hours: Mon–Fri 09:00–17:00 GMT · Weekends 11:00–16:00 GMT
You can also visit our Contact page at any time.
Company Details
Store name: Maeve & Co
Registered company: HE4L LTD
Company Number: 16250783
Registered in: England & Wales
Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom